02 Aug 5 Reasons to Outsource Your Blog Posting
Blogging is essential for every small business with any kind of an online presence. Blog post writing is an excellent way connect your customers or clients with information relevant to your industry while showing them that you are an authoritative voice on those topics. The more helpful and interesting web content a potential customer receives from you, the more they are going to trust what you say. And trust is important once you start saying “buy my product” or “use my services.”
Blogging is also important because it means you have more website content. The more online content you have that is relevant to a certain topic, the more likely it is that your website will pop up on a Google search. This comes with proper SEO content in each blog post.
The problem is, blogging, especially when it’s high-quality writing, can really take a lot of time out of you or your workers’ day. Despite its importance in expanding your audience and establishing a rapport with your customers, it often becomes hard for small businesses to justify dedicating that valuable time to blogging.
So, the solution is clear: outsource the writing of your blog. Let’s look at 5 reasons why this is a good idea.
1. There is no shortage of freelance writers.
Whether or not you have delved into the world of the new gig economy, you probably know by now that it’s a thing. More and more professionals are taking to the internet to use their skills to do what they love. Freelance writers are no exception.
Why is this beneficial to you? In any situation where you are looking for the highest quality people, having a bigger pool is generally better. And, in the off chance that one writer doesn’t work out, you can find another one lickity split.
2. Professional writers are doing the blog post writing.
Let’s leave the online writing to the professionals, shall we? Chances are, you’re not exclusively a writer by trade. So why not ensure your blog posts are done by those who really know how to post an effective blog with good SEO content?
Freelance writers are writers first. This is what they do. Outsourcing your blog will allow the experts to handle your blog, while you and your workers can be left to handle their own areas of expertise.
3. Outsourced blog post writing lowers your costs.
The old way of doing things is to hire a person whose job is to do all the writing. That costs you time (to find the person) and money (a full-time employee inevitably will cost more than a freelance writer). You can get as much content as you need, whenever you need it. You won’t have to find the physical space, the tools, and other various costs to create a web content department.
4. Your experts can keep doing what you hired them for.
Even if you had a current employee (whose primary job is something else) produce web content for you, you would be wasting the money you’re paying them since their expertise is somewhere else. Time is money, and hiring a freelance writer certainly saves you time.
5. In business, efficiency is key.
Entrepreneurs are good at a lot of things, and that often makes them want to do everything themselves. The sooner you learn to delegate, the better. Once again, time is money — so unless you’re starting a writing business, you’re better off delegating the writing elsewhere.
Ready to hire your team of freelance writers? Contact Jenn Marie Writing and Marketing today!